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BUSINESS MANAGEMENT FUNDAMENTALS

A simple Business development guide for Creative Students.

VIDEO TRANSCRIPT

Business knowledge isn't about becoming a corporate executive - it's about having the tools to turn your creative talents into a sustainable career.

Whether you want to be a freelance artist, start a design studio, or build the next big creative platform, these basics will help you navigate the business side while staying true to your creative vision.
 

Remember: Creativity gets attention, but business skills pay the bills!

YOUR PRACTICAL BUSINESS KNOWLEDGE

MODULE 01

Introduction to Business - Your Journey Begins

Discover what business really means, why creative people need business skills, and how Indian businesses operate in the global marketplace.

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MODULE 02

Types of Business Organizations

Learn about different ways to structure your creative business, from working solo to building a company, and choose what fits your goals.

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MODULE 03

Core Business Functions

Understand the four pillars that keep any business running - marketing, operations, human resources, and finance - in simple, practical terms.

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MODULE 04

Starting Your Own Business

Get a practical roadmap for turning your creative idea into a real business, from identifying opportunities to securing funding and legal registration.

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MODULE 05

Digital Business & Technology

Master the digital tools and platforms that can transform your creative skills into a thriving online business reaching customers anywhere.

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MODULE 06

Financial Literacy for Young Entrepreneurs

Learn to manage money like a pro - from basic budgeting to understanding financial statements - without needing to be a math genius.

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MODULE 07

Marketing and Customer Relations

Discover how to find your ideal customers, build a memorable brand, and sell your creative work without feeling pushy or sales.

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MODULE 08

Leadership and Team Management

Build essential skills for leading projects, managing creative teams, and communicating professionally in business settings.

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MODULE 09

Ethics and Social Responsibility

Understand how to build a business that's not just profitable but also ethical, sustainable, and beneficial to society.

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MODULE 10

International Business

Explore how to take your creative work global, understanding international markets, cultural differences, and cross-border opportunities.

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MODULE 11

Innovation and Future Trends

Stay ahead by understanding emerging technologies, future business trends, and how to keep learning and adapting in a changing world.

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MODULE 12

Practical Projects and Case Studies

Apply your learning through real-world examples, hands-on projects, and inspiring stories of creative entrepreneurs who made it big.

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Special Focus: Social Media Monetization for Creators

Transform your social media presence into a sustainable income

stream by understanding platform algorithms, magnetisation methods, and content strategies that work.

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Special Focus: Startup India Initiative

Navigate government support systems, registration processes, and funding opportunities designed to help young Indian entrepreneurs launch and grow their creative businesses.

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Special Focus: Entrepreneurial Mindset Elements

Develop mental frameworks, financial habits, and strategic thinking patterns that separate successful creative entrepreneurs from those who struggle to sustain their passion.

This unified BUSINESS PLAN template works for ALL creative entrepreneurs - whether you are a content creator, designer, artist, or service provider. 

 

Students can skip sections that don't apply to them, making it flexible yet comprehensive. The template grows with you as you evolve into professional creators!

 

The goal is to make this as useful as possible for creative skills students while keeping business concepts accessible and relevant to their artistic journey.

This template can be printed, used digitally, or even converted into a workbook format with more space for answers. It's practical enough to actually use but simple enough not to intimidate creative students who might be scared of "business plans"!

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It's designed to be completed in stages - students don't need to fill everything at once. They can start with the idea and build up other sections as they learn more from your curriculum.

This is an editable file - Click on 'Make a Copy' when it opens as a Google Doc. 

This template is usable on mobile devices and desk top devices with Google.

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Dream Big... 
From Creative Passion to Business Success

Successful Creative Entrepreneurs

 Indian Creative Entrepreneurs

  • Digital Content Creator / Actor

    • Field: YouTube Comedy, Music, Web Series

    • Journey: Started in 2015 with a phone camera in his backyard

    • Financial Standing: Net worth ~ ₹122 crores 

    • Key Achievement: As of September 2025 - 20.8 million followers on Instagram and 26+ million subscribers on his YouTube channel,, owns BB Ki Vines Productions

  • Digital Content Creator / Actor

    • Field: YouTube, Acting, Brand Partnerships

    • Journey: Started making videos in her bedroom in 2015

    • Financial Standing: Net worth ~ ₹20-25 crores 

    • Key Achievement: Has 8.8 million followers on Instagram (@mostlysane), and over 7 million subscribers on YouTube, Bollywood films, UN Youth Ambassador Bollywood films, UN Youth Ambassador

  • Content Educator / Author

    • Field: Educational Content, Public Speaking, Writing

    • Journey: From failed entrepreneur to content creator teaching business

    • Financial Standing: Net worth ~ ₹123+ crores 

    • Key Achievement: Multiple bestselling books, has over 6.5 million on YouTube, more than 3.7 million on Instagram, and 2.4 million on LinkedIn

  • Content Creator/Entrepreneur

    • Field: Business Content, Podcasting, Public Speaking

    • Journey: Started at 16 with a business, pivoted to content creation sharing entrepreneurial lessons

    • Financial Standing: Net worth ~₹30-40 crores ($4-5 million)

    • Key Achievement: Built House of X with multiple ventures, 2M+ YouTube subscribers, youngest TEDx speaker

  • Fashion Influencer / Designer

    • Field: Fashion Content, Styling, Brand Collaborations

    • Journey: Quit corporate job at PopXo to become independent creator

    • Financial Standing: Net worth ~ ₹15-20 crores

    • Key Achievement: Launched own fashion line, 2+ million Instagram followers and over 1 million followers / subscribers on her YouTube channel. 

  • Finance Educator

    • Field: Financial Education, Stock Market Training

    • Journey: CA turned content creator teaching finance in simple language

    • Financial Standing: Net worth ~ ₹30-40 crores 

    • Key Achievement: 5 million+ YouTube subscribers, successful courses platform, has a total of over 8 million followers across her social media platforms,

  • Comedy Creator / Actor

    • Field: Comedy Videos, Acting, Brand Campaigns

    • Journey: Started with Gujarati comedy videos, part of FilterCopy

    • Financial Standing: Net worth ~ ₹ 10-15 crores 

    • Key Achievement: Has 1.37 million followers on his Instagram account

International Creative Entrepreneurs

  • (Jimmy Donaldson)

    • Field: YouTube Entertainment, Philanthropy, Business Ventures

    • Journey: Started at 13, obsessed with viral video formulas

    • Financial Standing: Net worth ~ $500 million ( ₹ 4250 crores )

    • Key Achievement: Multiple businesses (Feastables, MrBeast Burger), 200M+ subscribers

  • Lifestyle Content Creator / Entrepreneure

    • Field: Lifestyle Content, Coffee Business, Fashion

    • Journey: Started vlogging at 16 from her bedroom

    • Financial Standing: Net worth ~$12+ million (₹ 102 crores)

    • Key Achievement: Chamberlain Coffee brand, 15-16 million followers on Instagram and over 12 million subscribers on YouTube, Met Gala regular, Time 100 Next influencers.

  • (Felix Kjellberg) Gaming / Entertainment

    • Field: Gaming Content, Entertainment

    • Journey: Dropped out of college to focus on YouTube

    • Financial Standing: Net worth ~ $40 million (₹ 340 crores)

    • Key Achievement: First individual creator to hit 100 million subscribers

  • Huda Beauty - Beauty Content

    • Field: Beauty Content, Cosmetics Empire

    • Journey: Finance professional turned beauty blogger

    • Financial Standing: Net worth ~ $560 million ( ₹ 4760 crores )

    • Key Achievement: Huda Beauty valued at $1.2 billion

  • Business / Digital Marketing

    • Field: Business Content, Wine, Media Company

    • Journey: Grew family wine business through video content

    • Financial Standing: Net worth ~ $200 million ( ₹ 1700 crores )

    • Key Achievement: VaynerMedia, multiple bestselling books, Web3 ventures

  • Beauty / Cosmetic Content

    • Field: Beauty Tutorials, Cosmetics, Venture Capital

    • Journey: Pioneering beauty YouTuber, started in 2007

    • Financial Standing: Net worth ~ $50 million  ( ₹ 425 crores )

    • Key Achievement: EM Cosmetics founder, early YouTube millionaire

  • Film Maker / Educator 

    • Field: Minimalism Content, Documentary Film, Courses

    • Journey: Freelance filmmaker to minimalism guru - he started in 2017 and gaining significant traction with his Netflix-featured documentary Minimalism. 

    • Financial Standing: Net worth ~ $2-3 million  ( ₹ 25 crores )

    • Key Achievement: Netflix documentary director, successful course creator,  3.98 million YouTube subscribers

According to YouTube's official announcement at the WAVES summit in Mumbai in 2024, YouTube has paid over INR 21,000 crore to Indian creators, artists, and media companies in the last three years alone. Also announced that YouTube will invest over INR 850 Crores in the next 2 years to accelerate the growth of Indian creators, artists, and media companies

Key Takeaways for Students

Common Patterns Among All These Creators:

  1. Started Small: Most began with just a phone/camera and an idea

  2. Consistency: Posted regularly for years before major success

  3. Diversification: Didn't rely on one income source

  4. Authenticity: Built genuine connections with audiences

  5. Business Minded: Treated their creativity as a business from early on

  6. Reinvestment: Put earnings back into better equipment and team

  7. Patience: Average time to significant success: 3-5 years

Key Takeaways for Students

Remember:

  1. They all started exactly where you are now

  2. Indian creators are competing globally and winning

  3. The creator economy is still growing - you're not too late

  4. Your unique perspective is your biggest asset

  5. Business skills amplified their creative success

According to YouTube's official announcement at the WAVES summit in Mumbai in 2024, YouTube has paid over INR 21,000 crore to Indian creators, artists, and media companies in the last three years alone. Also announced that YouTube will invest over INR 850 Crores in the next 2 years to accelerate the growth of Indian creators, artists, and media companies

Key Takeaways for Students

Common Patterns Among All These Creators:

  1. Started Small: Most began with just a phone/camera and an idea

  2. Consistency: Posted regularly for years before major success

  3. Diversification: Didn't rely on one income source

  4. Authenticity: Built genuine connections with audiences

  5. Business Minded: Treated their creativity as a business from early on

  6. Reinvestment: Put earnings back into better equipment and team

  7. Patience: Average time to significant success: 3-5 years

Key Takeaways for Students

Remember:

  1. They all started exactly where you are now

  2. Indian creators are competing globally and winning

  3. The creator economy is still growing - you're not too late

  4. Your unique perspective is your biggest asset

  5. Business skills amplified their creative success

According to YouTube's official announcement at the WAVES summit in Mumbai in 2024, YouTube has paid over INR 21,000 crore to Indian creators, artists, and media companies in the last three years alone. Also announced that YouTube will invest over INR 850 Crores in the next 2 years to accelerate the growth of Indian creators, artists, and media companies

Key Takeaways for Students

Common Patterns Among All These Creators:

  1. Started Small: Most began with just a phone/camera and an idea

  2. Consistency: Posted regularly for years before major success

  3. Diversification: Didn't rely on one income source

  4. Authenticity: Built genuine connections with audiences

  5. Business Minded: Treated their creativity as a business from early on

  6. Reinvestment: Put earnings back into better equipment and team

  7. Patience: Average time to significant success: 3-5 years

Key Takeaways for Students

Remember:

  1. They all started exactly where you are now

  2. Indian creators are competing globally and winning

  3. The creator economy is still growing - you're not too late

  4. Your unique perspective is your biggest asset

  5. Business skills amplified their creative success

Note: Financial figures are estimates based on publicly available information and may vary. The point isn't the exact numbers, but understanding that creative careers can be financially rewarding when combined with business acumen.

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